Check out this article by Pamella Neely on 7 storytelling techniques.
Storytelling is one of the marketing worlds new darlings. Its a marketing strategy that has made its way into everywhere fromboard rooms to mom and pop stores. Storytelling is even being hailed as the single most powerful business skill for the next decade.
Unfortunately, storytelling as applied to business can seem a bit lofty more like a concept than a tactic. Thats especially true if youre not a Fortune 500 company with a multi-million dollar budget for television commercials.
Youre already a storyteller, but its always good to improve your skills. So here are seven techniques to help you explain yourself and your business better. Even a few tweaks to your story can deliver major results.
7 Storytelling Techniques
1. Have an Enemy and a Hero
2. Use Conflict
3. Omit any Irrelevant Detail
4. Tell the Story Like You Talk
5. Make It Visual
6. Make It Personal & Easy to Relate To
7. Add Surprise