What a great analysis of the Budweiser Puppy Love Super Bowl storytelling commercial.
by Al Tompkins Published Feb. 1, 2014 8:00 amUpdated Feb. 3, 2014 8:33 am
I often use commercials as ways to teach journalists how to write compelling stories. Budweiser’s “Puppy Love” Super Bowl commercial gives me one of the best examples of video storytelling that I have seen in years.
So let me walk you frame-by-frame through the ad. The story teaches us how to build tension, how to use the “rule of threes,” how to find narrow focus and how to build to the big explosion at the end of the piece — the payoff.
For more of this article click here.